11 Comments
Aug 26Liked by Matt Giaro ⚙️

The right approach you made here Matt. You started on a very specific niche and you took it from there. But that only happened because you listened to what was working. Spot on the advice

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glad it resonated, Mario.

Appreciate you being here post after post!

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I really feel like You are the niche, because people buy from people they like and trust. There's a notable man in my community. The prices at his store are extremely expensive. But everybody buys his stuff because he is active in the community, he gives away free stuff those in need and he prpvides exceptional customer service and treats his customer and employees like family. People buy from people they like and trust. So I feel like people do give a damn about your personal story. It is important to share a little of yourself to build rapport and create relatability. I was sending out email after email to my audience trying to inform them about things and give out golden nuggets of advice. My unsubscribe rate was starting to shoot to almost 9%. It wasn't until I started opening up about myself and explaining who I was and telling personal stories did my unsubscribe rate go down. So I still stand by "You are the niche"

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I really like your idea here. Sub-niche down then expand after.

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Glad it resonated

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Aug 30Liked by Matt Giaro ⚙️

I like this approach of owning a sub niche and then working backward. Thank you for sharing!

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you’re welcome.

glad it was helpful

It’s about “moonwalking your niche” haha

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We should start an "anti-nicheless league"! I totally agree with your introduction.

I think the micro-guru approach is dangerous, though. Choosing a small niche can be risky.

It may be too small. And if you don't have enough time to experiment with lots of content, you may found out after many months.

Note-taking is good because it's precise but not small. There are videos with millions of views on the topic.

So, I think micro still means at least a million of potential followers. What do you think?

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Count me in for the anti-nicheless league!

Hard to quantify in terms of numbers…

Because very small B2B niches can be highly profitable too!

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But we won’t get to know what’s our niche until we try out few things we like

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totally depends.

if you don’t know what you like/are good at, then yes

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