You've perfectly diagnosed the addiction to "vanity metrics" that keeps so many brilliant businesses trapped in a cycle of creating content without creating real value.
This focus on chasing followers is often a symptom of a deeper issue: a lack of a core narrative.
When a brand doesn't have a clear, compelling story that communicates its true worth, it's forced to chase shallow attention because it can't command deep trust.
This is the exact problem we solve for our partners.
We help them shift their focus from the vanity of being seen to the power of being understood.
We do this by architecting a single, powerful cinematic asset—a brand film-that communicates their core truth with absolute clarity.
The "sanity metrics" you mentioned follow naturally. When you have a clear, trusted narrative, you no longer have to chase attention; you begin to attract the right, high-conviction partners who are ready to engage.
For leaders who are ready to stop chasing vanity metrics and start building a narrative that commands trust and authority, my door is always open at www.mohgix.com
Just subbed to your YouTube. Great advice 👌🏻
Thanks
Thanks for sharing these thoughts Matt
Most welcome, Stuart
A critical and necessary read, Matt.
You've perfectly diagnosed the addiction to "vanity metrics" that keeps so many brilliant businesses trapped in a cycle of creating content without creating real value.
This focus on chasing followers is often a symptom of a deeper issue: a lack of a core narrative.
When a brand doesn't have a clear, compelling story that communicates its true worth, it's forced to chase shallow attention because it can't command deep trust.
This is the exact problem we solve for our partners.
We help them shift their focus from the vanity of being seen to the power of being understood.
We do this by architecting a single, powerful cinematic asset—a brand film-that communicates their core truth with absolute clarity.
The "sanity metrics" you mentioned follow naturally. When you have a clear, trusted narrative, you no longer have to chase attention; you begin to attract the right, high-conviction partners who are ready to engage.
For leaders who are ready to stop chasing vanity metrics and start building a narrative that commands trust and authority, my door is always open at www.mohgix.com
100%.
Thank you Muhammad!
Well written. The only Vanity I need in my life is the co-lead in Purple Rain.