Stop Overcomplicating Everything. Make 6-Figures By Keeping Things Simple
You're making $0 from your articles because you're too smart
I used to be the guy who overcomplicated everything.
My emails. My business. My life.
But then, I burned out.
And I’m not an isolated case. Over 72% of creators have either burned out or dealt with burnout.
Today, my business I fairly simple. In fact, it’s so simple that I wonder why I haven’t set it up earlier.
Don’t try to learn “more tech”
Most people I work with have expertise, but aren't that technically savvy.
They still copy and paste text manually with a mouse instead of using the CTRL/CMD+C/V keystroke.
They have no clue that you could create a new Google Doc by merely typing "docs.new" in their browser.
They manually log in to every single app because they don't have a password manager set up correctly.
So what they do is spend a lot of time researching and making up for their “knowledge gaps.”
And that’s honorable.
But it’s a complete waste of time.
When I first got started online, you needed to have some basics in HTML and PHP to get your stuff out there.
But today, there are a lot of tools that are supposedly here to make your life easier:
You have all these drag-and-drop interfaces.
You have platforms where you can publish straight from your phone.
And soon you might even have a few AI agents that are supposed to poop on your behalf.
But with ease also comes complication.
The insatiable desire to want more
Because now, you don’t just want to send a plain-text email…
You want the best visual template you can find for your newsletter and waste 3 weeks gathering and setting it up, only to find out it destroyed your deliverability.
Now, you don’t just want to set up a simple PayPal checkout page…
Nah, you want that 36-step funnel and the 1-click upsells, downsells, cross-sells, and God-knows-what-else-sells.
Now, you don’t just want to publish an article on the internet…
You want to make sure it’s SEO-optimized, has the perfect headline, the right subheaders, and all the right keywords stuffed in.
Now, you don’t just want to upload a YouTube video…
You want the intro, the outro, the subtitles, the thumbnail that pops, the flashy transitions, the subtle background music, and the perfect hook in the first 3 seconds…
Now, you don’t just want to sell your course…
You want to design a “beautiful” sales page, set up a webinar, run a bunch of automations, connect three different payment gateways, and then figure out why your checkout cart isn’t converting.
Does all this crap sound familiar to you?
When you're creating content and orchestrating everything, it's easy to think that you have to be "more technical."
I’ve been building computers myself since the age of 10. I’m probably the most tech-savvy person in my neighborhood.
But I run my business with very tech-illiterate-friendly systems that anyone can set up.
The truth is, if you can send an email, open a Google Doc, and click a few buttons on your computer…
Then that's really all you need to make six figures online.
No HTML of complicated funnels required.
Sometimes my clients get shocked by how simple it is. Their jaws drop to the floor when they see that my simple systems make them more money than all of their complex systems combined.
At the end, it comes down to getting the 20% right that drives 80% of results.
Complex makes you skip the basics
Your beautiful website doesn’t matter if you get no traffic.
Your 36-step woo-woo funnel doesn't matter if your offer stinks like rotten fish.
Your amazing newsletter template is completely useless if you don't know how to write emails that make money.
Your fancy $3,513 microphone & video setup doesn’t matter if you don’t know how to sell your digital products.
And the best way to actually get these things right is to get coached by someone who's been in the trenches for the past 10 years.
Here’s your game plan
First, write daily content on a platform and build your list.
Second, send at least 2 plain-text emails per week to that list.
Third, launch a new offer every month (or every week, if you’ve got the guts.)
You’ve probably heard about this more than once. But did you actually implement this long enough to see results?
It’s wild how the systems we build for efficiency can quietly shape who we become. Mara’s perspective makes me rethink every “productivity hack” I’ve ever tried.
Thank you so much for this: "They have no clue that you could create a new Google Doc by merely typing "docs.new" in their browser." I hate the overlap that is in a doc when I first open it. This is much faster.
I need to learn about a password manager and set up correctly.
Keep us updated on the AI agent that will poop for you.