Should You Blog, Podcast, or YouTube? (Definite Answer)

Stop wasting time on stuff that doesn't matter

Content creation is overwhelming:

• “Start a blog.”

• “No, do a podcast.”

• “Actually, TikTok is the future.”

It feels like getting jumped by a dozen personal trainers shouting different workouts at you.

No wonder you feel overwhelmed before even opening a new Google Doc.

Today I'm running my business by working only in the mornings.

The worst advice you'll ever hear is this

Some creators will tell you that you need to be everywhere.

Don't listen to that stupid advice.

I remember following it back in 2015, and it contributed to my burnout. Sure, you could spend some time creating an ugly make.com workflow that repurposes everything into 529 different formats.

But here's the thing:

Growing on any platform takes time and focus. And when you're just getting started, you just don't have unlimited resources.

Every platform has its own written rules in terms of:

• vibe

• algorithms

• type of content that works

Writing on X is different than on Substack. Substack is different than LinkedIn. You get the point.

If you try to do everything at once, you'll end up spending hours every day on multiple platforms, spreading yourself thin – never giving yourself the opportunity to go deep.

But you don't need to be everywhere. You simply want to focus on one thing and do it daily so that the compound effect can kick in.

Create where you'll find this

Just because a platform is “popular” doesn't mean you should be on it.

One of the first criteria that is going to dictate where you should create content is to think about your audience.

If your audience devours newsletters while sipping coffee, don’t kill yourself trying to go viral on TikTok.

And if your audience is frantically Googling answers at 2 a.m., show up there instead of dreaming about your Spotify podcast ranking.

Simple rule:
Find where your audience is already bleeding, sweating, crying—or just plain lurking—and meet them there.

Search the top 10 people who are already successful in your niche. See where they get the most traction. That’s your roadmap.

Create where your audience already hangs out.

Commit to a 100 (or die tryin')

Most people quit before the engine even starts.

You’ve probably heard the fairy tales:

• “Launch your blog and get 10,000 visitors overnight.”

• “Start a podcast and brands will beg to sponsor you.”

• “Upload your first YouTube video and watch it go viral.”

Yeah. And maybe your dog will start speaking French, too.

But here’s the truth nobody wants to hear: It takes at least 100 pieces of content before anything meaningful happens.

Not one. Not ten. One hundred.

The reason is simple: You’re not just posting content. You’re building skill, trust, and proof.

Each piece you create is like tossing another log onto the fire.
One log? Cold.
Ten logs? Smoky.
A hundred? Now you’re cooking.

Success isn’t a light switch. It’s a dimmer that cranks up slowly, painfully, with every piece you put out.

Give burnout the finger

80% of creators deal with burnout and mental health issues.

That sucks.

So if you want to keep your mental sanity, find a content format you enjoy.

Because you’ll be stuck doing it when nobody’s clapping. If you hate being on camera, YouTube’s going to feel like waterboarding. If you hate writing, blogging’s going to feel like pulling your own teeth out with pliers.

As an example, I hate short-form content. So every time I tried to grow on LinkedIn or on X, I failed miserably.

And the goal of building your content creation business is not to feel like a piece of shit. It's to actually enjoy providing value to others and making it fun.

So find something you enjoy doing. Even if it's not trendy.

A quick side note, though: When you're just getting started, you might have no clue about what you like and what you hate.

So the best way to find out is to simply go on a 90-day challenge.

Back in 2021, I tried to grow my YouTube channel with 6 videos per week. And I almost hated every second of it. So I quit. My main medium of acquiring new clients is writing.

Make it fun.

Let's finish here

Creating content is overwhelming because the contradictory advice you follow online makes it look overwhelming.

But it doesn't have to be like that.

As an example, this is my 29th daily article this month (We're on the 29th.)

All it really took me was one hour of focused work. I'm not trying to do a podcast, I'm not trying to do a YouTube video.

All I do is sit down in my recliner and write for an hour.

Is that overwhelming?