The first one not - instead it opened me a $200K+ new corporate role on the same subject matter of my course… then I improved theirs on the highest professional level.
Yep… just due to conflict of interest I couldn‘t continue being the same subject. After leaving I published 2 books about it and now people ask me to mentor them with book creation (I published 27…).
This reminds me of when I launched a supplement company almost 15 years ago. I thought all I had to do was put it on an affiliate network and I’d get rich haha.
This was back in the when I watched people (in my city) get fined by oprah, dr oz, and Microsoft for the shady stuff they were doing in ecomm and supps so I agree
Hard to believe I’ve been following you and taking your courses for as long as I have. And still, there’s always something new and useful to learn, like piecing together a mosaic. One solution leading to the next and then onto much bigger problems from there. I realize that my goal is a multi faceted beast, but your courses and posts have made them digestible and actionable. Thanks!
I will usually create and start the email campaign first, then create the course.
I use AI (ChatGPT and Gemini Advanced) to do most of the heavy lifting.
By sending the campaign first, I can judge the need and tailor the content appropriately.
Only takes a day or two to create the course.
recording the course per se is simple when you have all other elements in place.
Love this - I needed to hear this and I’m currently digesting it! Thanks for your insights 👍🏽
haha :) don't hesitate to go through it multiple times.
a lot of things to chew on indeed
I like the idea of using the launch sequence as the foundation for the sale page. Killing 2 birds with one stone.
makes everything 10 times easier
You‘re spot on by the process, thanks for sharing that in this comprehensive way, Matt!
My first online course created five years ago was a bog beast as if I wanted to train a future trainer. The next two were imperfect on purpose.
And once I was asked to deliver a 3h workshop which then became a live masterclass and then a course.
glad it was helpful :)
are you still selling these?
The first one not - instead it opened me a $200K+ new corporate role on the same subject matter of my course… then I improved theirs on the highest professional level.
not a bad ROI :)
Yep… just due to conflict of interest I couldn‘t continue being the same subject. After leaving I published 2 books about it and now people ask me to mentor them with book creation (I published 27…).
you're a book beast Gunnar :)
Might want to write an article about that (if not already)
I have a mini series „Earn From Books“ on my Substack
This reminds me of when I launched a supplement company almost 15 years ago. I thought all I had to do was put it on an affiliate network and I’d get rich haha.
LOL.
supplements are the evil!
This was back in the when I watched people (in my city) get fined by oprah, dr oz, and Microsoft for the shady stuff they were doing in ecomm and supps so I agree
Good information - thanks Matt.
glad it was helpful
Hard to believe I’ve been following you and taking your courses for as long as I have. And still, there’s always something new and useful to learn, like piecing together a mosaic. One solution leading to the next and then onto much bigger problems from there. I realize that my goal is a multi faceted beast, but your courses and posts have made them digestible and actionable. Thanks!
This is a very detailed article. Good job!
I followed the same approach for my latest courses. It just works.
Writing the emails in advance is clever. Only after doing it you realize what the audience really wants to get from the course.
It changes how you teach
But if you can't wait to start recording, just outlining the marketing material in detail can be enough.
This very helpful for gong about creating courses Matt. Not something I’m looking at the moment but I’ll keep it for future reference.
This was a great breakdown.