22 Comments

Falling in love with the craft is mandatory. I'd say the opposite is even better. Starting a business around what you love doing, even if money weren't involved.

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Yes, as long as you solve a problem!

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Very true, I guess sticking and committing to something you don’t love, over the long term is hardly possible, so you better love it.

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absolutely Samuel

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Yes.I was worried about the same and was postponing my ideas. But Soon i am gonna start published my years of ideas stacked in notes one by one. Thanks for remembering.

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glad it was helpful

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I interesting. But I didn’t get one part. Did that boost in followers come from a sponsorship in the newsletter of that reader of yours?

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that reader recommended my newsletter

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If you're just chasing metrics, those will be the first to tank and stay there...

Come for the dream. Stay for the awakening.

That's how the most successful people I've seen in content creation have ended up.

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That's in, Vince!

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The love of the craft comes through in how we write. And as we show up, the luck shows up, often in unexpected ways. Even if when we start we feel noone's reading.

People are watching.

This journey takes patience and trust.

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absolutely, Jeanette

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Pure gold here, Matt.

It's true, what's worth putting in the effort if you don't enjoy what you're doing? Then, you can stick to the shitty 9 to 5 you're already hating...

Thanks for the advice.

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I love that comparison.

Keep your job: less stress, and way more predictable!

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Solid advice, as always!

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thx

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Nice story, Matt.

It take time and hard work to create space for luck to appear!

What happened after you gained over 500 subs from the collab? What happened after that?

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Glad it was helpful.

What do you mean what happened after that?

With this creator in particular?

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oh sorry!

I'm curious about the growth that happened after the magic collaboration? What was it like? Steady and linear or exponential fuelled by the new subscribers?

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was a one-shot.

but got great clients out of it

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Spot on. I recently wrote about this as well. Joint Ventures and partnerships. My 2 biggest private clients right now were referred to me by someone after they read an article I wrote on vetting advertising agencies. I love seeing that it was your 163rd article, that is so important for us to realize.

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Absolutely.

If you have NO network (as me when starting out) then the only way is to prove that what you have to share is worth paying attention to. You do this by creating a damn lot of content.

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