You Should Write On 1 Platform–Not 50

Monetize your writing in just 5 hours per week

Listen to the deep dive:

I slammed my laptop shut.

One article down, but it didn’t matter. I wasn’t even close to done:

• I still had to write a newsletter.

• Then I had to finish my course.

• And my social media post queue was waiting to be filled.

No matter how hard I pushed myself, I felt like I was sprinting on a treadmill.

People think that creating content is snoring in a hammock on a white-sand beach. But it feels like you’re juggling a million things at once.

You’re pulling in an audience. You try to grab their attention. Then hold it. And then lead them towards your offer.

Every tiny step is its own full-time job:

• Writing blog posts

• Drafting your next newsletter

• Coming up with product ideas

• Making sure your scheduled Instagram and LinkedIn posts aren’t empty

• Interacting with others across X, LinkedIn, and Facebook

• And

• The

• List

• Goes

• On

• !!!

And all of it comes with pressure.

How do others make this look so easy?

They tell you to just push through, but each time you try, you burn out faster than you can churn out a new blog post.

Hustle Gary’s advice is stupid

Gary Vee was the first who brainwashed me on this.

Back in 2015, he was THE business guru.

And one of the things he preached was to be everywhere:

• YouTube

• Podcast

• Snapchat

• Instagram

• Facebook

• LinkedIn

• …

The logic? “The more places I’m at, the bigger the audience. The more attention you’ll hold. Yada, yada, yada.”

But as a solopreneur this is terrible advice.

This works when you have a team. Not when you’re doing it solo.

Because you’ll end up spending hours every day on multiple platforms, spreading yourself thin, like butter on toast that’s about to tear. Every time you finish a new piece, there’s another waiting.

It turns content creation into a rat race.

Creating the “best content” is bullcrap

Perhaps you’ve thought, “If I just create the best content, I’ll stand out.”

So, you spend hours:

• Brainstorming

• Editing

• & overthinking every post.

Like carving a statue that never feels complete. You want to be perfect before you hit publish. But in reality? You end up publishing less often. You never get the opportunity to get market feedback. You’re hiding in your perfectionist-infected drafts.

All these strategies set you up for burnout. I’ve been there. As a result, I went through:

• Divorce

• Burnout

• Back surgery

That’s the solopreneurship shit show.

Write (profitable) content without burning out

What you need is a way to simplify.

Don’t try to master every little detail. You need a system that helps you get results without having to be perfect… and without having to be everywhere. You also don’t have to churn out 10,000 words a week like a slave.

I used to think I had to be the best at everything, too. I wasted months trying to get every post just right, showing up on Facebook, writing emails, and publishing YouTube videos.

I felt like I was running on fumes.

It’s not enough to have a perfectly-tuned engine to move a car. An engine alone won’t move the car by an inch. Instead, you need a combination of elements like a gearbox, wheels, and fuel. Without these working together, the car stays put no matter how powerful the engine is.

Content creation is the same. You need a system.

So I took a step back and asked myself what’s the minimum amount of work required to build a profitable content system?

A solid foundation doesn’t need to be flashy or massive—it just needs to hold the house up.

Pick (just) 1 platform to post on

I organize my content creation system like this:

I create content on platforms like this one. This allows me to tap into a pool of readers interested in what I have to say. My twist on Gary Vee’s advice to post “everywhere” is to just focus on one platform. Yep, just one. Plant your flag on it. Sink your feet into the ground where your audience spends time.

You don’t need to be everywhere. Pick one and post content regularly.

How much, you’re asking?

Well, if you’re on a short-form platform like:

• Substack Notes

• LinkedIn

• or X

I recommend daily.

The average person can type 20 words a minute. A short-form piece is usually 50 words short. Do the math. In an hour you can write 1 week’s worth of content.

If you prefer going long-form by writing articles, I’d recommend posting at least 2-3 times a week. That will take a bit longer. But there are ways to write articles in 30 minutes.

Each time you post, tell people to sign up for your email list.

Because this is going to be the backbone of your system.

With emails you can:

• Start building long-term trust

• Reach your audience without a middlemen

• Launch your digital products to make money

Get your first 1,000 email subscribers

The content creation game is rigged.

People think that you need massive audiences. Tens of thousands of followers. Bullcrap.

What you need is an engaged audience. I earned a full-time income with an email list with less than 3,000 people on it.

The secret is in the relationship.

Email is one of the best mediums for that.

Once people opt into my email list, I send daily emails. It takes me around 15 minutes to write an email. I usually batch them and write all my emails in a row, then schedule them out.

Each day I send:

• an insight

• a point of view

• a personal story

You don’t have to do it daily. But the more you show up—the more touchpoints you have.

Trust is a long-term beast. Like in real life, you need to spend time with someone until you can fully trust them.

Make your own course in five steps

Gathering an audience… having people on your email list. All this is pretty.

But it doesn’t pay the bills.

That’s why I also have dedicated slots each week to work on paid products and offers. That way, I’m not just working and giving away stuff for free.

This helps me build a portfolio of digital products that I can sell and plug at the end of my emails.

You can do all things at once (and launch a product in 10 hours using my Course Launch Accelerator System). Or you can split things out over time. It’s all about personal preference.

No matter the strategy you choose it all goes back to working on these elements:

• Finding a course concept

• Mapping out the course lessons

• Recording the course

• Writing launch emails

• Creating a sales page

So all in all, the strategy is simple and doesn’t take more than 5 hours a week:

• Publish daily short-form content (or 2-3 blog posts) each week. (2 hours.)

• Then, write at least 2-3 emails you’ll send to your list. (1-2 hours.)

• Work on a paid product you can launch. (2-3 hours.)

That’s it.

Will this make you rich by next Monday? Damn no.

But if you stick to a simple system like that for the next 24 months, you’ll be on the path to making $5-$10k a month with content and courses.

It’s about doing enough in each area to keep things moving forward without overwhelming yourself.