Your Small Audience Isn't the Problem. This Is

3 mistakes that keep small creators broke like joke

I know people with 3,000 subs who barely make $100 a month.

But when I started writing on Medium, my email list quickly ballooned to 3,000 subs.

Off that list, I launched a 5-figure online course.

If that’s not proof that you can make good money from a small list, I don’t know what it is.

So instead of focusing merely on getting MORE people onto your list, fix these 3 issues first.

I can't spend money with you

Your small audience might actually be perfect.

I have a client who makes $8,000+ from merely 700 email subscribers.

I've seen people with 800 subs making $100,000. (Yes, it was a very specialized audience.)

But the point is this: The problem isn't that you need more people. You need more ways to serve the people you already have.

I have new offers almost every week - either a new course that I launch or promoting an existing one sitting in my course catalog.

Think about it: if you only have one offer, you're asking your entire audience to want that exact solution at that exact price point.

But people are different. They have different budgets, different problems, and different preferences for how they want to learn.

Some want a $5,000 high-touch program. Others want a $97 quick-win course. Some prefer group coaching, some 1-1, and some email support only.

When you diversify your offers, you're not just making more money. You're actually serving your audience better. You're giving them multiple ways to work with you instead of forcing them into a one-size-fits-all box.

Your offers stink like rotten fish

In my first years of creating content, I launched a few courses.

All of them flopped massively.

Then, almost out of hope, I pre-sold a course for $500 on a live webinar.

Nothing changed. Same webinar template. Same slide presentation. Same everything. Except one thing: the offer.

I made 20 sales that night. That’s $10,000 in two hours.

Sometimes you're just doing everything right, but your offer sucks.

And you know what? That's okay. Move on until you find something that works.

You're writing a lazy weekly newsletter

5,000 people who know, like, and trust you will always beat 50,000 strangers who barely remember subscribing to your list.

And how do you make them engage?

You engage with them first.

Publishing daily has been my secret weapon for building these relationships. I know it sounds insane, but showing up in people's inboxes every single day creates a bond that's impossible to replicate with weekly content.

I have to give Ben Settle all the credit for brainwashing my brain into writing daily content.

When you write daily, you become part of people's routines. They start their morning with your email. You become the voice in their head when they're making decisions in your niche.

Some days, I share business lessons. Other days, I talk about my failures or go on a rant. The variety keeps it interesting, but the consistency builds trust.

People buy from people they know. And you can't really know someone from a weekly newsletter or a monthly blog post.

But daily? Now you're a leader.

Stop refreshing your stats

Building a bigger audience definitely helps. Especially if right now, your subs are below 1,000.

But you should also know what to do with the audience you already have.

All this won’t happen overnight.

But hey, you’re building a business, aren’t you?