You Have $100,000 in Knowledge Sitting in Your Head. Let's Cash It Out

Reach a broader audience online and get more leverage

Making $100,000 from what you know isn’t complicated.

People dumber than you have already done it.

You don’t need a million followers, a viral post, or a fancy personal brand. You simply need to package what’s already in your head and offer it to people who actually want it.

This is how you stop spinning your wheels.

Kill your inner voice

This might sound a bit cheesy.

But nobody’s gonna pay you if you don’t believe you’re worth a dime.

If you can’t see the value in your own knowledge, neither will anyone else. You’ll show up:

• hesitant

• apologetic

• and desperate.

And how can you make yourself believe it? By solving a problem people are already paying for.

When you don’t plug your experience into a real, burning desire people already have, your “expertise” becomes another boring lecture nobody asked for.

You’re not just sharing information. You’re taking people from problem to solution. That’s the gap. And that gap has value.

List 3 painful problems you know how to solve and how each one changes someone’s life.

Find your most profitable readers

If you're anything like my clients, you have a lot of different interests.

And there's probably going to be a lot of different problems that you can solve.

But here is the trap: Trying to serve “everyone” is the fastest way to serve no one.

When you don’t pick an audience, your message gets watered down. You become the human equivalent of plain oatmeal. Nobody's craving it. And when nobody’s craving it, nobody’s buying it.

You have to laser-focus on your people.

Stop thinking about "who can be my client?" But ask: "who's the best client I can attract?"

Ideally, your best clients have the money to pay you and make working fun.

Else, you're just going to build another job that you'll hate.

Pick your audience first.

The best way to create content

Most beginners waste months agonizing over the “perfect” platform:

• Blog?

• SEO?

• YouTube?

• Social media? (Which platform?)

They act like they’re choosing a spouse. Reality check: your first pick probably won’t be your last. Just start with what makes the most sense to you.

As an example, back in 2021, I thought that the best way to grow an audience was YouTube. So I committed to create six videos a week. And after 90 days, I found that I hated it.

So then came the realization: "Hey, what if instead of creating these videos that I hate, I just repurposed that content into written format?"

I started writing on Medium. And then my articles actually started taking off. I enjoyed the process and kept writing.

So you don't need to be everywhere to build your audience. You just need to find a medium that you enjoy and to stick with it long enough to see traction.

Don’t decide on a publishing frequency

How many times should you actually post?

Simple answer: daily.

Not because it’s trendy. But because you’re terrible at the start. Everyone is. Daily publishing speeds up the part where you stop sucking.

When you try to “plan” instead of publish, you trick yourself into thinking you’re working. You’re not. You’re hiding. Nobody sees your planning. Planning doesn't build an audience.

I’ve seen it a thousand times — smart people spending six hours picking fonts for a blog nobody reads (GUILTY!)

Publishing daily isn’t about being perfect. It’s about showing up ugly and figuring it out. It’s about killing your inner perfectionist before it kills your momentum.

Think you’re too busy?

All you need is 1 focused hour a day and I've been live streaming my writing sessions on my channel to show you that it's absolutely possible if you're using the right tools.

And if you don't have one hour a day? Sorry, you're not serious about it.

Build a library of never-ending content ideas

Whenever you sit down to write, the worst thing you could face is writer's block:

Not knowing what to write about. Not having any ideas. Being stuck in "research."

Running out of ideas isn’t a content problem. It’s a system problem.

If you sit down to create and your mind goes blank, you’re already too late. Content creation starts way before you ever open a laptop.

If I show you my note-taking app, you'll find 1000s of content ideas I could write about.

And how I brainstorm is pretty simple. I don't brainstorm. What I do is whenever I have the idea, I simply save it into my note-taking system.

Then all I have to do is open my notes and scroll through the ideas that I captured.

Without an idea library, you’ll burn out fast. You’ll keep trying to squeeze toothpaste out of an empty tube. You’ll panic. You’ll procrastinate. You’ll binge-watch videos on “finding inspiration” and waste your time.

Here’s how to start:

1. Capture every idea you encounter, no matter how small or stupid it seems.

2. Distill everything you know into tiny, reusable notes you can easily grab later.

Stock your shelves before you start cooking.

Package your expertise into a digital product

The reason why we publish on platforms like this one is for one single purpose: to build our email list.

Because that's the only audience you own.

And when you start growing your list, people will ask you questions. Some content is going to be more popular than others. More comments, more shares, more signups? Pay attention.

Those reveal what your audience is confused, stuck, or frustrated about. That’s an idea for a potential product.

Give people a shortcut through a problem they already want to solve.

And no, you don’t need a 25-hour, 31-module monstrosity.

A $197 course that fixes one painful problem is more than enough. It's fast to create, and it's an easy sale (in most niches.)

And if you really have a small audience, then you might simply create a course, add just some personal support to it, and just slap a $1,000 price tag on it.

Do the math

$100,000 sounds crazy until you break it down and realize it’s just basic math.

Most people hear six figures and immediately think of yachts and private jets. In reality?

It’s $8,333 a month. About $274 a day.

That’s selling a $197 course to 40 people a month. Less than two sales a day.

Will it happen overnight? No. But it'll never happen if you don't start.

And that's the real tragedy. Most people never even start. Or they start and stop too early. They build castles in their heads. They fantasize about “someday” while scrolling past their future customers every day. Meanwhile, someone less smart — but more willing — is making the money they should’ve made.

Nobody’s coming to hand you a six-figure business on a velvet pillow. You either put your knowledge in play or you let it rot.

Doing the math strips away the fantasy and forces you to see the game for what it is: simple, repeatable, and totally doable — if you treat it like a real business instead of a lottery ticket.