Here's How To Turn Your Expertise Into A $10,000/Month Newsletter (Simplest Way)

The playbook anyone with something worth teac

Matt Giaro

Jun 14, 2026

You don’t need 20,000 email subscribers to make $10,000 a month from a newsletter.

You need 20 subscribers paying you $500 a month. Or ten people paying you $1,000 a month.

I’ve been in this business for 10+ years. And here’s what I can tell you.

Building a profitable newsletter relies on only 3 things:

Getting people on your newsletter
Emailing them
Having something to sell (and delivering on it)

1. Do THIS before you write a single word

Most people start with what they want to teach.

But that’s the wrong end of the stick.

Because people don’t give a damn about what you want. They’ll only care if you make it about them.

There’s a difference between you saying “how to live a healthy lifestyle” and “What’s the fastest way to bring my A1C down?”

Start with who you’re helping and the one problem keeping them up at night.

“Entrepreneurs” isn’t a reader. “Coaches who want to write better” isn’t a reader. “Burned-out corporate lawyers who want to quit and go solo”... now we’re talking.

The tighter you define that person, the more you can charge.

Nobody pays $1,000 to fix a vague itch. They pay $1,000 to make a specific, expensive problem go away.

Wide-known example: A GP charges $80 and sees forty people a day. A surgeon who fixes one thing has a waiting list and charges a fortune.

So before anything else, finish this sentence: “I help [specific person] solve [specific painful problem].”

If you can’t say it in one line, your reader isn’t clear yet. And neither is your paycheck.

2. Plant your flag on ONE platform

In 2015, Gary Vee told me to be everywhere:

Instagram
YouTube
LinkedIn
Twitter
Snapchat
and hey by the way you should also start a podcast.

So I tried. But I burned out and quit. And hating my life as a bonus.

To make $10,000 a month, you don’t need a million followers and a blue checkmark.

So keep it easy. All platforms work if you just focus on it. Pick the one you’re most comfortable with and go all in.

For me, it’s Substack.

3. Publish on these days

Don’t half-ass it.

Building an audience from scratch requires an enormous amount of traction. But you won’t get any if al you do is posting once a week.

Insteda, publish daily.

Publishing daily will help you:

Become better
Build a body of work
See what’s working (and what’s not)

The good news is that you can batch content or use AI to help you write daily content in less than 60 minutes.

If that’s sound impossible to you, you should probably sign up for my newlsetter because that’s how I can help you with.

4. Don’t ask people to join your newsletter

The content you publish has one goal:

Getting people on your newsletter.

Never say “join my newsletter.”

Nobody wants another newsletter. They want a problem solved. So the way you get people hand over their email is to give away a free email course on what you offer.

If you’re an MD and help people with type 2 diabetes get off their meds, that’s your lead magnet.

5. Cheap ebooks are broken

Digital products are sexy.

Create them once. Sell ‘em more than twice.

The problem ain’t digital products. It’s the pricing strategy behind it.

A $17 ebook requires you to make 295 sales every month to clear $5,000.
Same for your stupid $8/Substack subscription.

The best approach when you’re starting out is selling an offer at $500 a month. Or $1,000 if your market has deeper pockets.

The best way I’ve found is in the next section.

6. A simple offer (that fits into your busy schedule)

I won’t sugarcoat my business model.

And yes, charging $500 or $1,000 for an online course is hard.

Adding some personal coaching to it makes it easier. Now $500 buys more than a folder of videos: it buys you in their corner until the problem is solved.

But who wants to add more Zoom calls to their calendar? Definitely not me.

So yes, you can build this offer fully asynchronously.

Here’s how:

The course carries the theory: 2-3 hours of content people work through on their own time. That’s the stuff you’d repeat to everyone. You just productize it.
Then you add support by text - email, Telegram, Signal, whatever. They hit a wall, they message you, you reply when it suits you. (I like using instant messaging apps because it allows me to reply with voice notes on the go.)

It’s like a gym membership with a coach on text. The workout’s already up on the wall. You just message the coach when you’re stuck.

The whole thing runs on about 20 minutes a day.

7. Sales while you sleep

I started writing content to be free and wake up to sales without doing anything.

That’s why I love welcome sequences.

Roughly 45% of my revenue comes from automated emails.

When someone joins your free list, they drop into a series of emails that also pitches your offer.

Will everyone take you up on this? Hell no. But the few who do will quietly add a few hundreds (or thousands) to your bank account.

8. Send more emails

Most publishers are afraid of emailing their newsletter.

They think:

Lower open rates
More unsubscribes

That’s all true.

But they miss out on one thing: MORE SALES. Because more emails build trust: if someone sees you in their inbox 2,3,5+ times a week and enjoy reading your stuff you’ll start building invisible influence.

Once they like you, they’ll also buy from you.

I email my list daily. And each email has an offer.

Now here’s the part many don’t get: Emails are not essays.

A short 150-word email with an idea and a link to your offer is more then enough.