Stop Writing About Your Passion. Write About This Instead

Passion doesn't pay the bills

“Follow your passion and the money will come” is bullsh!t.

If that were true, every writer, painter, and birdwatcher would be a millionaire.

But they’re not.

This platform is full of great writers writing about their passion – but nobody gives a damn about.

The reason is simple: Passion is not a business model.

Does that mean that you can't write about stuff that interests you?

Absolutely not. But you need to do it the right way.

Nobody wakes up excited to read about your passion project

They wake up thinking about their problems:

• Their bills.

• Their boss.

• Their bloated gut.

The keyword? Their.

And that’s where most creators get it wrong.

You write about what excites you. What you love. What you could talk about for hours.
And you assume others will care.

They won’t – unless it scratches an itch they can’t reach on their own.

Imagine someone walking through a desert. Lips cracked. Sun burning. You stop them to talk about your passion for Mozart.

Totally irrelevant.

A better way is to simply show up with a bottle of cold water.

Solve a problem people care about.

You'll hate your passion

Loving something doesn’t mean you should build a business around it.

In fact, it’s the fastest way to start hating it.

Joy will turn into frustration. Energy into burnout. And motivation into desperation.

The internet is full of graveyards of blogs, channels, and newsletters from people who “followed their passion.” But forgot to check if anyone was buying.

Passion without product-market fit isn’t noble. It’s stupidly naive. Worse, it’s a guaranteed way to kill the very thing you once enjoyed.

Don’t turn your passion into prison.

This is the sweet spot

You don’t need to sell your soul. You just need to find the overlap.

Think of it like a Venn diagram:
• Stuff you enjoy
• Stuff you know
• Stuff people actually want help with

That little patch in the middle?
That’s the sweet spot. That’s where content becomes both fun and profitable.

Most creators live on the edges: They either post what they like (but no one needs)… Or what people need (but they can’t stand talking about).

I’m not saying this is instant. Sometimes, you gotta experiment. Experiment with what you enjoy writing about besides your passion for art. Experiment with what your audience wants to read from you.

That’s just part of the game.

Start with your interests. Match them against problems real people have. Adjust.

The cheat code is this

Most people obsess over what to write about.

Wrong question.

The real power move? Fall in love with how you write. How you show up. How you create.

That’s the cheat code.

Because now it’s not about the niche. It’s about the process.

The craft is what gives you leverage.

And guess what?
The more you fall in love with the craft…
The more fun you have.
The more confidence you gain.
The more money you make.

Instead of asking “What should I write about?”—ask “How can I get better at telling this story?”

You got "passion" all wrong

Fulfillment matters. More than the money.

But the fulfillment part shouldn't blind you to the reality of building a business.

The Latin origin of passion is “pati,” meaning “to suffer.”

What if passion is just another way of describing what you're willing to suffer for?