Stop Using AI To Brainstorm Ideas – Do This Instead
How to find interesting ideas worth writing about
If you’re using AI to find ideas to write about, I feel pity for you.
Why? Because you’ll end up with AVERAGE ideas. Stuff that has been written about and hammered down to death. And who wants their ideas to look average?
I use AI every single day to write.
But I’d never let it pick what I write about.
Let me show you how I aim it so it digs up interesting stuff.
Why AI hands you average ideas
Strip away the hype and AI is one thing: a prediction machine.
It looks at your prompt and guesses the most likely next word. Then the next. That’s it.
So when you ask it for content ideas, it hands you the probable — the idea that’s been written most often, by the most people, on the most blogs.
Average ideas make average content. And average content gets scrolled past.
Step 1: Ask AI in to map the obvious
Instead of begging it for “great content ideas,” tell it:
“List the 20 most common angles people write about [your topic].”
Let it dump the clichés. The recycled takes. The advice that’s been copied a thousand times.
This is where you start.
Step 2: Dig where the detector goes quiet
Take AI’s list of obvious ideas and run each one through three questions:
What do I believe about this that most people don’t?
What’s the opposite of what everyone’s saying?
What have I watched happen with my own eyes that contradicts the popular advice?
AI has read every blog post ever written. But it has no life to it. No real first-hand experience.
Your best ideas are the lessons you learned the hard way — the ones nobody bothered to write down.
AI can’t predict that. Because it has never been trained on it.
Now go find your idea
AI can handle you 1,000 ideas with a single prompt. But all of these ideas have been published by someone else.
Instead, use it to find the obvious. Then, turn on your brain to find something worth writing about.
If you want my full process for writing content with AI that actually sounds like you — and doesn’t read like everyone else — grab my free AI-writing course here.