45 Minutes A Day Is All You Need To Start Your $10,000+ Solopreneur Empire
Here's how to grow your income without overwhelm (nor quitting your job.)
Writing daily is one of the best decisions I’ve ever made.
It’s the one habit that built everything else:
my audience
my income
my freedom
If you're just getting started, forget the hacks. Here's how to build a writing habit that sticks (and pays) in just 45 minutes a day.
Understanding what to write
The goal isn't to sit down like an idiot trying to chunk out words.
It's to understand exactly what you need to write. One of the mistakes I made early on was to start writing emails because it's my favorite writing format. But when you're just getting started, you have no audience.
So, all your efforts should be geared towards writing content that gets you noticed.
There are several ways to actually think about this.
First, you could start writing for SEO. But writing for SEO is a bit technical: finding keywords, outlining a piece, etc.
It's also a bit slow. All this adds an extra layer of complexity to the game.
Or you could go for simple and start writing on platforms like this one. Your first 100 pieces of content should be pieces that get you noticed.
Now that you know exactly what to write, comes the next step…
Treat it like a part-time job
The next step is committing to doing it every day.
It's easy to get started. But it's harder to keep going.
As an example, on the first of this month, I committed to writing and posting a daily long-form article.
On day 9, I felt the dip.
Bad sleep, foggy thoughts—there's always a good excuse to skip a day.
But if you're actually writing to turn it into a six-figure income, you just need to treat it like a job.
Stop sacralizing freedom. Just show up.
Building an idea bank
Ideas are your raw material as a creator.
Everything we do is about ideas. I like to think of it like a factory. With no raw materials, you cannot run the machines.
Idea shortage is the first bottleneck you need to eliminate.
Never running out of ideas is stupidly simple if you understand that you'll find your best ideas when away from a screen throughout the day.
I get my ideas when:
driving
walking
before taking a nap
I capture these ideas at those specific moments in time. I don't rely on my memory because I'm going to forget these ideas.
I have created specific shortcuts on my phone that allow me to capture ideas with two taps. I'm also using a voice dictation app to quickly record my thoughts when driving.
If you never want to run out of content ideas…
Capture your ideas first so that when you sit down at your desk to write, you already have tons of ideas to run with.
Use content cheat codes
Now you’ve solved the idea problem.
The next step is to know how to write about these ideas in a compelling way.
Most people think that creating content is some kind of mystical thing where you just sit down and wait for inspiration. But that's not the case. There are proven ways to talk about anything in an interesting way.
Enter: templates
A template is nothing more than a way of organizing your piece of content. For example, you start with an intro, then you talk about the problem, then you talk about the wrong solutions, etc.
It's also the easiest way to write content that is interesting to people.
There is no merit in reinventing the wheel. Start using templates.
If you want 3 simple templates to write about any ideas, I've created a free cheat sheet, and you can download it for free by clicking this link.
Write your first draft with AI
Many writers feel resistance when writing with AI.
I understand that because I was an AI skeptic too.
But after writing close to a million words with AI, it's all about how to use it ethically. A simple way that I found works like a breeze is to use it to write your first drafts.
The best way I’ve found is to create custom-crafted prompts based on my writing style. Then what I do is feed it with my ideas, which means I'm not using AI to outline my articles.
Note: It always starts with my ideas, my perspective, my examples.
Writing your first drafts with AI allows you to fill the page with something. Then, either you like it or not.
Keep what you like and edit what you don’t.
1 editing round
After writing an article, I like to let it breathe for at least one day. Then go back to it with fresh eyes.
If you follow everything I mentioned in this article, you should be able to crank out a first rough draft in less than 30 minutes. This gives you 15 extra minutes to simply proofread, copy and paste, and do that stupid monkey work to get your article out there.
When I first started publishing online, one of the things that ate up a lot of time was editing.
I was editing to death.
The reason? I had no editing rules. It was just me reading and rereading and re-rereading what I had already reread.
Waste of time.
Today, I'd like to say that if you can't make your piece better with one editing round, it's probably garbage anyway.
Then, it's your call: Are you willing to spend five hours editing it or simply scrapping it and rewriting another first draft?
There are going to be days where you just simply write crap. And you know what? That's just part of the process.
The goal is to be mindful and understand what you did wrong: Perhaps your ideas weren't clear, or perhaps you used a template that just doesn't work.
Whatever it is, actually take this piece of feedback to improve your process.
Don't spend more than 15 minutes in editing hell.
Stop making excuses
Waiting to "feel ready" is for amateurs. Professionals show up ugly, tired, and unprepared—and still write.
Get over yourself. Get to work.
You either build the habit—or stay invisible forever.
I liked your article and find it useful, but I'm really interested in how you get your Like comment restack in that pretty line across the bottom or your article.
Matt, re your comment about day 9, do you know your Human Design type?
I can shed some light on why day 9 always happens so anyone who relates knows how to mitigate it.