How I Built A Boring Tiny 6-Figure Blogging Empire

It's the best way to monetize my ideas as an introvert

People think running an online business means:

• Private jets

• Passive income

• and writing social posts from a rooftop pool.

What does it look like for me?

Me in the same recliner with a MacBook Air. Doing the same "boring" stuff. Every freakin' day.

Here's how I turned a boring routine into a profitable part-time business:

3 pillars of a profitable blogging system

Profitable blogging isn't just writing blog posts.

It's about writing content that gets strangers on the internet to:

• Find you

• Like you

• Buy from you

And each one of these requires different types of writing.

Each week, I don’t just “write.” I create content that hits all three levers. I write blog posts that bring in strangers via SEO, Substack, and Medium. I write emails that share my insights (and sell stuff).

Think of your blog like a farm. If you only plant and never harvest, you starve. If you harvest without planting, you run out. And if you forget to water your crops? Same result: nothing grows.

Pay yourself first

I only write in the mornings.

That's when my brain is the freshest and the kids are not sabotaging my focus.

But my brain’s like an old diesel—it needs a little idling before it goes anywhere.

I don’t leap out of bed with ideas spilling out. I stare at the ceiling. I daydream. Sometimes for ten minutes. Sometimes for thirty.

It’s how the engine warms up.

Once the fog clears, I sit down and write a bit. Sometimes it's freewriting. Sometimes it's writing an article like this one. Roughly for 45 minutes.

Then my belly reminds me that I need to go to the kitchen and have breakfast:

• 2 fried eggs,

• some cheese

• a big brown pitta

• and a small cup of black coffee.

After breakfast, I get back to it. For 2-3 hours on my recliner with some breaks and stretches every 60 minutes.

Open days

As a writer, it's not just about typing faster. It’s about thinking better.

And in that game, your ideas are your most important assets. So that's why you need to actively schedule time to let these emerge.

Ideas aren’t born in Google Docs.

But in:

• Silence

• Boredom

• And weird rabbit holes and experiments that look like a waste of time—until they’re not.

So if you’re always creating, you leave zero space for exploration.

No room to test.
No time to tinker.
No chance to stumble onto something great.

That's why I always say that a content creator needs to spend more time thinking rather than creating. The problem that I see is that too many people, myself included for years, spend too much time on the creation part.

This creates a bottleneck.

So that's why today I just try to compress my creation time and spend a lot of time in exploration.

Back in March, I released a course called The New AI Lead Magnets that allows you to fill your email list with email subscribers by coding very simple tools with AI.

That course hit hard. But in order to come up with something like this, I’d been playing with AI to code for four months.

Right now, I’m experimenting with AI agents.

Some projects cook quickly. Others sit on the stove for weeks.

And that’s fine. That’s part of the job.

Because the systems I sell in my courses? They come from this. Not from rehashing theory.
But from messing around until something clicks.

When I don’t leave space for this, everything suffers:

• My energy dips.

• My content gets repetitive.

• I feel like I’m just spinning plates.

You can’t run a business on fumes and recycled posts.

You need fresh fuel: stuff that excites both you and your audience.

And you only get that by stepping out of creator mode and into builder mode.

Think of open days like research and development.

Done at 11 AM

I finish my workday at around 10–11 AM.

Then, I either lie down to take some pressure off my back – or I do some elliptical.

Then go for a nap and listen to a long-form YouTube video or a podcast.

At that time, I usually get a few content ideas. I capture these straight into my note-taking app. So that next time I sit in front of my screen I don't have to deal with writer's block.

After the nap, I take lunch and sit down with the kids.

Two to three times a week, I have a 30-minute call with some clients I mentor or a podcast interview.

Turns out, as a die-hard introvert… I'm a little bit more social in the afternoons.

Blogging destroys this part of your body

I broke my back in 2014 (and I'm still dealing with it.)

So I walk. Every single evening.

At least 6,000 steps. Doesn’t matter if I’m tired. Doesn’t matter if it’s late. Doesn't matter if I have blisters.

You can’t ignore your body in this line of work. Because online writing turns your spine into a punching bag.

On these walks, I also like to listen to courses, podcasts, videos—whatever I'm actually interested in.

And sometimes these walks are just me listening to nothing because some days my brain is just tired and I can't take in more information.

“Perhaps the truth depends on a walk around the lake.”

—Wallace Stevens

Let's finish here

Perhaps my way of running things is boring. Perhaps it's not.

But the beauty of blogging is that you can structure your day as you want because everything can be done asynchronously.

And that's why, for me, it's the best business on earth.