Staring at a blank page at 8:47 PM.
Cursor blinking.
I was late in sending my newsletter. Again. And absolutely nothing in my brain worth sharing.
This was my reality in my early beginnings as a content creator. I’d sit down to write, and my mind would go completely empty. Like someone had taken a vacuum to my thoughts and sucked out every interesting idea I’d ever had.
I’d scroll through Facebook, YouTube, and my mailbox for “inspiration.”
I’d read other people’s articles, hoping something would spark.
The worst part? I knew I had things to say. I’d have brilliant thoughts in the shower, when walking, or talking to friends.
But the moment I sat down to write? Gone. All of it.
For the last 5 years, I haven’t had writer’s block once.
Let me show you the stupidly simple system that killed my blank page fear forever.
Ideas are building blocks
Every piece of content is just a collection of ideas stitched together.
That’s it.
Think about it. This article contains several ideas:
Writer’s block is expensive and frustrating
Ideas can be treated as individual components
The same ideas can be reused in different contexts
Breaking things down makes them easier to understand
Damn, I just spoiled the whole article.
Each of these is a building block. And here’s the idea that’s worth chewing on: You can rearrange these blocks in infinite ways.
I used to think I needed completely original thoughts for every article.
What a load of crap.
The best writers aren’t coming up with brand-new ideas every time they sit down. They’re taking existing ideas and combining them in new ways.
Like LEGO blocks. You don’t need new pieces every time you want to build something. You just rearrange the ones you have.
Now when I write, I don’t start with a blank page. I start with my collection of idea blocks. I pick 3–4 that fit together and boom – I have the foundation for an article.
No more staring at the cursor. No more panic about having “nothing to say.”
Because I always have something to say. I just need to pick which blocks to use.
Say 1 idea in 999 different ways
Writing content is repetitive.
But the good thing is that being repetitive requires less ideas.
Take the idea “consistency beats perfection.” I’ve used this block in:
An article about newsletter writing
A piece about course creation
A post about building an audience
An email about overcoming perfectionism
Same core idea. Different contexts. Different examples. Different angles.
Your best ideas deserve to be explored from multiple angles. They deserve to reach different audiences who might need to hear them in different ways.
I have about ~50 core ideas that I rotate through.
The pressure to be completely original every time? Gone.
The fear of repeating myself? Also gone.
Because I’m not repeating myself. I’m remixing. There’s a difference.
Leveraging micro-ideas
Taking the time to go deep into ideas allows you to develop what I call “micro-ideas”.
When you treat each idea as a separate block, you’re forced to develop it fully. You can’t hide behind vague concepts or half-formed thoughts.
Each block needs to stand on its own. It needs to make sense. It needs to be complete.
This is basically the Feynman Technique applied to writing. If you can’t explain an idea simply and clearly as its own block, you don’t understand it well enough to write about it.
I used to write these rambling, unfocused articles that jumped from idea to idea without developing any of them properly.
Now I force myself to chunk everything. One block = one clear idea, fully developed.
Want to know if your writing is clear? Take each paragraph and ask: “Could this stand alone? Does it make complete sense by itself?”
If not, you need to develop that block more.
The bonus? This makes editing so much easier. Instead of trying to fix a messy, interconnected web of thoughts, you’re just polishing individual blocks.
The system that saved my sanity
Here’s how I implement this building block system:
I run my note-taking system in Obsidian. Each micro-idea is its own note. Then, when I sit down to create an article, for example, I simply assemble 3-5 micro-ideas together.
Writing emails is even simpler.
Because all I need to do is take one idea and simply wrap it into a personal story.
Things like:
“Most people quit too early”
“Perfectionism is procrastination in disguise”
“Your first version will suck (and that’s okay)”
Let’s finish here
I haven’t stared at a blank page in years. Because I’m never starting from nothing. I’m always starting with blocks.
And here’s the thing: The more you write using this system, the more blocks you collect. Your library of ideas grows. Your ability to combine them in new ways expands.
Writing becomes less about inspiration and more about construction. Less about waiting for the perfect idea and more about building with the materials you have.
It’s the difference between hoping lightning strikes and having a reliable process that works every time.
If you want more info about how I organize my notes to create content, check out my free email course on this link
I often stop myself from writing something because I’ve written about the topic previously. This piece just shifted my thinking on that. Seems obvious now that you’ve said it, but it just landed for me in a new way.
There are ideas I cycle back to, like your “blocks.” But I find much more material by being out in the world. I notice things. Then I notice how seemingly unrelated ideas fit together. I juggle them around and fit these pieces together, and there’s a new idea.
This is how I describe the process: An oblique idea comes crashing in at an angle and blows up the old concept, like atoms smashing in a cyclotron.
Last winter, I noticed the sky was a peculiar color The oblique idea was "purple NECCO wafers." The sky was that color. That insight gave me an opportunity to riff on NECCO wafers, their history and the colors and the flavors, and them bring in some other candy … it just kept building.
I never have writer’s block. There’s so much material out there. Just notice.