I Decided to Publish Daily Articles on Substack. Here’s Why

5 (Not-So) Surprising Reasons

I’m going to go on a Substack Sprint.

Publishing a new article every day. For the whole month.

Here are 5 reasons why:

I want to give Substack Notes the finger

Yes, Notes are a formidable way to grow.

Everyone’s raving about their growth potential.
“Engage more!”
“Just comment more!”
“Join the conversation!”
”Connect with other writers!”

Yeah… that’s a full-time job pretending to care about strangers’ hot takes.

I’m an introvert. In real life, I avoid talking to strangers like the plague.

And short-form content is exactly that.

I like writing long-form.

Not quips. Not bite-sized dopamine bombs. Actual writing.

Sitting down and fleshing out an idea. Starting with a messy draft. Watching it sharpen – without having to worry about a character count or the 6th line getting truncated.

That’s what keeps me coming back.

But Notes? They’re just X with an orange interface.

The same performative loop. You scroll. You like. You reply with “So true.” And then you get stuck playing the algorithm’s little game.

Dangit.

Is there a way to grow on Substack by ONLY writing long articles?

The best way to find out is to actually test it. And that’s what I’m doing.

Kick the braggarts in their genitalia

The internet is full of bragging bros.

Screenshots. Before/After. Fake testimonials. To hell with these.

I could spend hours bragging about how I’m writing daily content. Cool for me. But what’s in it for you?

Showing you that I’m doing it, and how I’m doing it, is demystifying it—that’s where inspiration happens.

The best type of content is the content that inspires you, not showcases your guru’s trophies.

Are you pissing your pants from posting daily?

“Just post daily” sounds like a productivity bro cliché.

For a while, I felt overwhelmed by that advice, too. It felt smug. Like someone yelling from the finish line while you’re still tying your shoes.

But here’s the part they don’t say: daily content isn’t about hustle.

It’s about rhythm. It’s not a grind when it becomes part of how you move through the day.

Like brushing your teeth. Except instead of plaque, you’re scraping the junk off your thinking.

I’ve been doing this for five years. Not because I’m superhuman. Not because I love writing every day. (On some days, I don’t feel like it.)

But because at some point, I stopped trying to make it perfect. I stopped trying to write the internet’s next masterpiece and just showed up.

You probably don’t feel ready. That’s fine.

Neither was I when I started. I spent hours staring at the screen, overthinking every sentence, tweaking words that didn’t matter.

Then one day, I just said screw it—and hit publish.

Something weird happens when you do that. You get faster. You get clearer. Your voice gets louder, even in your own head.

You don’t need to write like your favorite blogger. You just need to show up. Every day. Even when it sucks. Especially when it sucks.

And I’m not telling you this to flex. I’m showing you. Publicly. In real-time. So you can see what it actually looks like—not the polished after-photo with the six-pack and lighting.

If you’re tired of sitting on your ideas, here’s your permission to stop waiting.

Start publishing before you feel ready.

I created a (really) boring business

My content system is so smooth that it sometimes feels boring.

Yes, that’s on purpose. I’ve optimized it carefully over the years.

I like boring. I don’t like the drama.

But sometimes?

You hit a groove. The systems run. The emails go out.

And then?

You stare at your screen like a zombie, wondering if this is it.

Business turns into a checklist. Launch. Promote. Post. Repeat. Somewhere along the way, the curiosity dies. You stop exploring. You stop experimenting.

So I needed to shake things up.

That’s why I set this challenge. Just to see what bubbles up when I stop playing safe.

I want more interesting ideas

Writing daily forces your brain to get scrappy.

You start seeing ideas in places you used to scroll past. A bad lunch becomes a metaphor. A client story turns into a lesson. Everything becomes material.

And the irony? The more you write, the less you care about “having ideas.”

The act of writing creates the ideas.

That’s how you discover new things, possibly new bottlenecks, new things that we haven’t even thought about, and more content ideas.

Coming up with ideas is like a muscle.

The more you use it, the more you strengthen it. It’s exactly the same thing when it comes to writing daily articles.

So when business feels stale, you don’t need a new strategy or some overpriced mastermind. You need a reason to show up differently.