5 Simple Rules I Follow Religiously To Publish Daily Content

30 minutes a day is all you need to grow your audience

There are fellows who dream about publishing daily content to grow their audience. Then, there are some fellows who actually do it.

I've been writing daily content on the internet for the past 4 or 5 years.

And I only work in the mornings.

Maybe you don't have the time. Maybe you have the time but not the bandwidth. Heck, maybe you have another excuse that looks good on paper.

But I’ll bet my right kidney that if you follow these 5 rules like an autist, you could create more content than you ever thought possible.

Become a selectively ignorant

Most people consume way too much content.

They're subscribed to 132 newsletters, follow 2,000+ gurus on X, and bookmark articles they'll never read.

This is content obesity. And it's murdering your focus.

But the more you consume, the less you create.

I used to be addicted to content. I'd spend 5 hours a day consuming other people's thoughts. By the time I finished, my brain was full of their ideas, not mine.

So I went on a content diet.

I started to ignore 90% of what gets in my way. The few things I find interesting? I simply save them for later.

The result? My mind became quieter. I had more room to think. My own ideas started bubbling up naturally.

If you want to write more, consume less.

Ban SM

This one hurts. But it works like magic.

Social media might be a great way to build an audience. But it’s like cancer for your brain.

So get the off your phone. Now.

Instagram, Twitter, TikTok, and LinkedIn from your phone. Perhaps even Substack.

If you’re really using SM to build an audience, access it from your computer for a limited amount per day.

But get it off your damn phone.

Your attention span will shoot up like a rocket.

Only consume content once you’ve created yours

This rule is the most important of all.

And that's why I put it in the middle of this article (that's logic, right?)

Most people start their day by consuming.

They:

• Check emails

• Read newsletters

• And scroll through feeds

They lobotomise their brain and direct all their brainpower to consumption.

I get my content done first thing in the morning.

Only after I've lifted my weights can I go and get some candies.

Keep capturing

The hardest part of creating content is knowing what to write about and structuring your ideas in a coherent piece that you can put your name beneath.

Most people have brilliant ideas in the shower, during their commute, or right before falling asleep. Then they think, "I'll remember this tomorrow."

They never do.

I keep a simple note-taking app on my phone. I dictate my ideas as soon as I have them. That way, I don't forget.

Here's what a typical idea capture looks like:

• "Why most people fail at morning routines - they try to change everything at once"

• "Newsletter mistake: writing for everyone instead of your 100 superfans"

• "Content creation is like going to the gym - consistency beats intensity"

These become seeds for content when I sit down in the morning to write.

Your phone is always with you. Use it as an idea-catching machine.

Use templates & AI

Perfectionism kills daily publishing faster than anything else.

You sit down to write and think that every piece needs to be a masterpiece. You spend 3 hours crafting one paragraph. You never hit publish because it's "not good enough yet."

Sounds familiar?

Good. Because I'd obsess over every word, every sentence structure, too. I'd write, delete, rewrite, delete again.

Then, I embraced the fact of simply hitting publish. It might sound stupid, but it's a decision. Nothing else.

One thing that helped tremendously was templates and AI.

You can use simple frameworks to talk about any ideas. You can use AI to draft things out, and then edit so that it matches what you wanted to say.

The goal isn't to let AI write for you. It's to break through the blank page paralysis.

Templates give you a skeleton. You add the meat and personality.

Your first draft doesn't need to be your final draft. But it needs to exist before you can improve it.

If you want to see how I use AI to write blog posts faster, check out this free course.

Let's end with this

Daily publishing isn't about having superhuman discipline or endless free time.

It's about being strategic with your energy and ruthless with your priorities.

Now you have the 5 simple rules.

Are you going to follow them or read the next article popping up somewhere on the screen?